Using the language of cinema, this short film tells the story of Pirelli’s rich cultural legacy, portraying it as a stage where arts and technology perform together.
Watch the trailer



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We Are
Factory
Work
Research
Technology
Beauty
Art
Music
Theatre
Memory
Culture
Sustainability
Future
Using the language of cinema, this short film tells the story of Pirelli’s rich cultural legacy, portraying it as a stage where arts and technology perform together.
Watch the trailer
“What was the night like?”“Clear”
from The Life of Galileo by Bertolt Brecht
A story in pictures inspired by The Life of Galileo, a play by Bertolt Brecht, which looks at the various areas of corporate culture that are promoted by the Pirelli Foundation: music, theatre, art, literature, research, innovation, and sustainability.
The set is a geography of places and worlds of the imagination. There is the archive, with over four kilometres of shelving preserved at the heart of the company headquarters, with a wealth of historical and contemporary values and memories.
And there is the factory as a place of community, of work and knowledge, now a realm of rituals and new myths – the epitome of industrial humanism.
The Pirelli Research and Development laboratories, where rubber is transformed by a long-standing knowledge of materials and an alchemical understanding of the compounds and of the geometric properties of surfaces, patterns and carvings.
“Already much has been discovered, but there is more still to be found out”.from The Life of Galileo by Bertolt Brecht
We are taken on a journey through places, words and faces, reminding us that “we are” business, memory, and future.
Film
The idea
Founder of Muse Factory of Projects
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The protagonists appear in a symphonic performance where the iconic circle – an emblem of the product – inspires the cinematic language. A circular beam of light acts as the unifying thread of the narrative, illuminating the various scenes and sets, and lending an air of theatricality even to settings unrelated to the artistic performances.